The Top Arrow represents the bottom force generated
by the golf swing. The bottom force pushes the ball to the right
for a right handed player. The bottom force is anchored by the ground
and includes the forces generated by the legs and hips. This is known
as the hip movement.
The Center Arrow represents the target line of the ball which
is the result of the top force and the bottom force working together.
The Bottom Arrow represents the top force. The Top Force pushes
the ball to the left for a right handed player. The top force is
generated by the club, and upper body, excluding the head. This is
known as Free Flow
The dot represents the thigh muscle in the front leg. This is the
Quad and is part of the bottom force but is important enough to have
special mention. The
Quad force produces the final upward thrust of the body at follow
through.
Free Flow + Hip Movement + Quad = Strong Straight
Shot
For many years the logo was purposely shown on golf
shirts upside down and backwards so the player looking
down would see the logo correctly. This gave Edgmont members a quick
reminder about the swing theory and a distinct advantage on the course.